Parents vs Influencer

One might think that after Simone’s mother died, the daughter and her father would find themselves entirely on their own. Not at all! Moving into a multiple family dwelling in Rome gives them both a new big and diverse family. But as Simone grows older, she distances herself from her father Paolo and the house community, while her smartphone increasingly becomes the centre of her life. Now Eleonora is her new role model. When Simone feels “locked in and away like Rapunzel”, she asks this Instagram starlet for help. And Eleonora helps in her very own way. As a result, father Paolo goes into battle with his dust mop, and other parents join in. Generation Z responds with hashtags and hatred. An online war breaks out, which finally ends unexpectedly, not in a thunder of cannons but in a frenzy of flashing cameras when Paolo himself becomes #antiinfluencer. After a phase full of flowers and tulle, however, reality finally dawns on all those involved. Where will Simone and Paolo find themselves between these contradictions?